Thursday, November 5, 2009
Things you need to take into account when designing for print versus designing for online
The things that you need to take into account when designing a print for online are some following suggestions:
Successful design
In order for your design to be successful, you must be willing to experiment different colours and schemes of you product and to see if they match and mesh well together. You need to have confidence in your perceptions and ideas you come up with. Stay positive and believe that this idea will fall through and look good. Good design often involves being transparent. You need to understand the fundamentals of design, which are those building blocks that transform a scribbled note into a professional and attractive print of communication. This will give you the tools you need to use your desktop publishing system to full advantage.
Some general principles and introduction steps that will give you solid footing in designing your projects includes:
Planning and experimenting – Have an idea of what you want your work to look like. Think of different ideas and see if they go well together, if not fix them to make sure they match.
Seeking inspiration – Sensitise yourself to examples of good and bad design. Maintain a clip file, when you get stuck just spend a few moments reviewing your favourite designs on file and also look beyond desktop publishing.
Looking beyond desktop publishing - To focus on design without the technological trappings, skim professional design publications that showcase elegant, excellent design examples.
Relevance – Graphic design must be relevant. Each design should be judged on its ability to help the reader quickly and easily understand your message.
Proportion – Their are no absolutes in graphic deign, success is determined by how well each piece of the puzzle relates to the pieces around it.
Direction – Readers should encounter a logical sequence of events as they encounter and read your advertisement or publication. Graphic design should provide a road map that guides your readers from point to point.
Consistency – style reflects the way you handle elements that come up again and again. Part of a document’s style is decided from the beginning. The rest emerges as the document develops visually. Consistency is a matter of detail. It involves using restraint in choosing typefaces and type sizes, and using the same spacing throughout your document.
Contrast – Contrast gives “colour” to your publication by balancing the space devoted to text, artwork and white space. When analysing an attractive publication, compare “dark” and “light” areas.
The total picture – Includes consideration of environment in which your advertisement or publication will be distributed.
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